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Advanced Master in Digital Business Strategy: appointment of a new Program Director

Published on
09 October 2015

Yann Gourvennec joins Grenoble Ecole de Management as Program Director for the Advanced Master in Digital Business Strategy

Yann Gourvennec, is also President of the digital marketing agency Visionary Marketing. He explains:

«This program focuses on content and innovative teaching methods. As a consequence, this program will include blended learning methods with online courses delivered by experts from all over the globe, live business cases and training sessions based on flipped teaching methods. Our objective is to fast-track the internationalisation process of this program. This will be done by speeding up the recruitment process of students from different parts of the world, by inviting international speakers, and working on global business cases. This will allow students to share cultural differences and experiences. We will also provide students with a business vision by looking at the evolution of different sectors and the impact of digital transformation on jobs. We will teach them how to understand and analyse technology trends. It will allow them to make better choices regarding technology without surrendering to mainstream trends».

About Yann Gourvennec

Yann Gourvennec created in 1996. He has practiced Web strategy, e-business and Web marketing in France and abroad. He has been a member of from 2008 till 2014. Since 2009, he has been President of Media Aces, the French Association for enterprise social media development, which he created.

He is a lecturer, keynote speaker, author and blogger. He co-wrote 3 books with Hervé Kabla, two of which in French and one in English. “Les médias sociaux expliqués mon boss” was voted most influencial French digital book by Hub Forum in 2012, “La communication digitale expliquée à mon boss” was published at the end of 2013. In 2015 he co-authored “Mastering Digital Marketing Like A Boss” (

In addition to that, he contributes to many other projects and collective white papers. In 2014, he went from intrapreneur to entrepreneur, when he founded his digital marketing agency Visionary Marketing, in partnership with Effiliation. Some of his clients include Avanade, BRED, Business & Decision, CCM Benchmark, Cloudwatt, Dassault Systèmes, JEMS group, SFR Business Team, Orange Business Services, Meditel, MG santé, Mobistar, Veolia and Youstice.

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